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Article in Second Nature journal about The Mobile City project and urban gaming
The second issue of the RMIT journal Second Nature is about “Games, Locative & Mobile Media”. I wrote a short article about urban games and their importance for the issues we address with The Mobile City. In this article I discern five possible ‘levels’ to understand urban games: (1) the city is often used as…
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Virtual fashion from The Sims in physical H&M stores
Dutch marketing blog Adformatie writes that an outfit designed by a player of virtual life game The Sims will be sold in almost 1000 H&M stores in Europe, starting July 6 2008. The outfit is the result of a design contest in which all Sims players could participate. The challenge was to design a piece…
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Heineken locative game on Bliin.com
According to Dutch tech lifestyle site Bright (in Dutch only), one of the world’s largest beer brewer Heineken (#4 says Wikipedia.org) has stepped into locative platform Bliin for their newest marketing campaign. Heineken truckers who deliver beer to their customers can be followed live on the map via the Bliin website. People playing this game…